So after looking at other design websites we can see what sort of video we are going to have to produce. Our first idea was to have each member of our company in the video to create the logo out of mixed media. The initial idea was to use media like spray paint, paint, pencil charcoal and other media. Then looking at the logo we immediately knew that we could not use that many mediums for the simple logo. So we still decided to use this idea but with fewer medium. First we had to come up with a story board and as we were drawing it we thought it could be a nice idea to introduce during the video slides of text outlining our values. Here is a mock up of a storyboard.
It is a basic outline of what we wanted to produce. The basic flow would be to start with a view of us in suits or business like clothes, then to strip from them to reveal our plain relaxed clothes underneath. This shows the relaxed approach the company has and the ability to be comical. This didn’t look quite right so we drew up another storyboard to try and work some kinks out. Here is our next plan.
This has some more refined ideas with only an upper shot to start off with of the suits then panning out. We have decided to keep it quite friendly and cheerful with little cheeky face painting and dancing. Then to end we have a shot of the finished drawing fading out into the computer made design. This seems like a well rounded idea so now time to film.