Here I have attempted to design some logos for the company. They start with the sky high name, with cloud cutting out the cloud. The design is good and clean but it doesn’t sit well enough for me. During designing we came up with the name shift focus as in the aperture of a camera. I then began designing some ideas for this name.
These designs are more like what I was looking for from the beginning. They are clean and bold and convey the message of pointing up to the sky as the sky is the limit. I think i am going to use the green/blue logo as it is not as harsh and looks light and pleasing.
This is the final logo design.