Now the logo has been decided we need to look at the video. I have had a look at some websites of some companies based in london. From each of them i can see that they all have a video play as soon as you view their page. The video shows the viewer a little something about the company and what sort of work they produce. Here are a few that I have had a look at.
Each has a very different approach to this. Rowe have cleverly used their name and added text so the viewer can read for themselves what the company produces. Creative Link on the other hand have created a short animation with surreal characters. Their ideals pop up throughout the short video. VCCP have a reel of the adverts that they have recently been involved in.
Each in their own right have merit. I am going to try and create my own style of company video. More like Creative Link as we don’t really have any work to show.