After speaking to my tutor I have written a brief and decided to create a food company for the London commuters. Here is the brief:
For our final year, we have one major project which will last throughout the entire year. The project should have enough work involved to last that length of time and to produce a significant body of work. I have chosen to try and find something that interests me. Something that i can really get my teeth into and show off my talents as a designer. I had to think of what i enjoy about Design.
My initial thoughts turned to aesthetics of design, photography, manipulations and edits. I enjoy photography as a medium and would like to explore it in depth as i feel i have a good eye. This perhaps is not the best time to start experimenting with a medium I am not 100% confident in.
I then turned my attention to a field that I have some experience in and I enjoy. Magazine layouts and the editorial side. This is a field that I could see myself getting a job in after my university degree, so this could be worth thinking about and looking into more in-depth. To take this further I would have to think about what the content of the magazine would be and then what sort of size it would have to be to take up the amount of time that I have. I will speak with my tutor and discuss this idea further.
I also have a great admiration and desire to re-brand and create new identities for companies. This is something that I know will involve a substantial amount of work and I could be creative with it. This will also help me gain valuable experience in actual real life graphic design jobs. Again another to discuss with tutors.
One final idea that I have only recently stumbled across is to create a number of creative viral ads for campaigns. I have seen a few very creative and funny advertisements recently, and was thinking how much fun it would be to create a series of these posters. Most of them create fun out of a serious issue such as smoking and caner. Others just create a slapstick style of advert that makes people pause and look at the ad for that split second more than a usual one. This I feel is something that all adverts are trying to achieve. If a consumer lingers at an advert longer, they are more likely to absorb the message that it is trying to convey. I would like an opportunity to make someone linger, laugh and think about things from an advertisement.
So here are my ideas so far. Time to speak to my tutor and see which path would be more beneficial.